In Maylei Blackwell’s work, ¡Chicana Power!, vendida logic is given as a major setback for the Chicana feminist movement of the 1960s and 1970s. Used by males with the desire to suppress the feminist cause, vendida logic was established by Blackwell as an issue in the history of the Chicana feminist. Effects of vendida logic could be found even at the level of personal histories of former feminist activists. However, vendida logic also played a much more distinct role in damaging the Chicana feminist cause: Chicanas themselves using the logic on each other. With the prevalence of vendida logic, it slipped into the feminist activists mindset, resulting in them using it against each other and disintegrating the 1971 Conferencia de Mujeres por la Raza, and the activists’ hope for national organization.
Blackwell described the idea of vendida logic into four major types of reasoning against the feminist cause. When considering la Conferencia de Mujeres por la Raza, the majority of the variations of the logic can be found in the behavior of actual members of the conference. Individuals who employed vendida logic either focused on, “…(1) race (feminists were agringadas, or race traitors); (2) ideological purity (feminists were sellouts dividing the movement from the primary struggle that they, as members of the movement, did not have the right to shape and articulate); (3) sexual (feminists were sexual deviants or lesbians); [or] (4) culturalist (feminists were inauthentic/outside of/antagonistic to Chicano culture.” (Blackwell, 31) These ways of rejecting feminism, used in such an insidious and frequent manner, became engrained in feminist activist thoughts. Their constant need to dispute against the vendida logic placed on them actually resulted in suggesting that there were some women in the Chicano movement who did conform to the vendida logic arguments. Both the rooting of vendida logic in Chicana activists and the unintended result of growing suspicion of activists pushed Chicana women into using vendida logic themselves inside the feminist activist group, “…shap[ing] the political terrain for years to come…[by] disrupt[ing] the sense of a collective identity and political agenda.” (162) Vendida logic played a significant role in dismantling la Conferencia de Mujeres por la Raza in 1971, which in turn shifted the Chicana political community nationwide. In complaints about the conference leading up to the walkout, roots of vendida logic can be seen. Individuals wanting to protest the convention stated, “‘that Chicanas had no business holding the conference at the YWCA because it was run by gavachas.’” (176) This statement suggests the racial tension found in the vendida arguments. By Chicana activists cooperating with the YWCA and thus white women, some Chicanas saw them as collaborating with the movement’s enemy. Further reiterating this point, the discontented activists explain how the movement’s, “‘…enemy is not with the macho but with the gavacho.’” By stating this, the critics are invalidating the feminist movement. While the statement continues to demonstrate the racial junction of vendida logic, it also shows parts of the ideological facet of vendida logic. The assertion that the true enemy of the Chicano movement rests in the white race, not the Chicano men, stresses that the feminist activists are influencing female movement members into focusing on the wrong issues and the wrong adversary. Many women also criticized other female activists during the conference because they saw them as inauthentic to the Chicano culture, directly relating to the culturalist portion of vendida logic. When needing food for the conference goers, the community contributed hot dogs, however activists criticized this choice of food as not Chicano enough. While unhappy Chicana women voiced their complaints at the conference, there was a general theme of a lack of authentic culture at the conference. One woman, looking back on the events before the walkout states, “‘We had hot dogs; they wanted rice and beans. Bertha [the activist from Magnolia neighborhood who was speaking on stage when the walkout organizers took the mic] wasn’t Chicana enough; we weren’t Chicana enough. They were barrio people, they wanted barrio issues. They wanted you to know they were gung-ho on Chicano things and we weren’t Chicano enough.’” (181) The walkout supporters understood the conference and individuals at the conference to be lacking true Chicana culture. The criticisms stated and subsequent walkout categorized some activists as not Chicana enough, while also seemingly elevating the supporters of walkout for being the true Chicana women.
Men employed vendida logic to restrain the Chicana feminist movement and causes; and due to pervasiveness of the vendida arguments the feminist activists actually internalized vendida logic though time. Actions made at la Conferencia de Mujeres por la Raza demonstrated how Chicana feminists actually took a criticism on themselves and used it against one another. Racial, cultural and ideological vendida logic roots can be seen throughout the criticisms of the conference and its patrons. Vendida logic, first used as a tool to oppose the feminist cause, slowly moved into Chicana feminist activists mentalities, transforming into a mechanism in which the Chicana feminists could actually bring their own movement down by using it. Roots of vendida logic seen in the 1971 conference significantly altered the Chicana feminist movement, obstructing the crusade from reaching a greater level of understanding and constructing a national organization of Chicana feminists.